The local market
Singapore’s shortlist is built for regional comparison: First Page Digital, OOm and Impossible Marketing lead a group serving a compact domestic market and wider South-East Asia. English is widely used in business, but multi-market campaigns may also need Chinese, Malay or other regional-language capability. Enterprise SEO, eCommerce and growth are recurring strengths.
The service brief
Ask every shortlisted agency to show recent ecommerce work that resembles your site, market and internal delivery model. Confirm which recommendations the agency will implement, which require your team and how success will be measured.
The commercial comparison
The shortlist contains 0 in $, 3 in $$, 0 in $$$. Treat the bands as a starting point for scoping, not a quality scale. Use one written brief so team seniority, included work, contract length and reporting can be compared fairly.