The local market
Germany’s ten agencies are distributed across Berlin, Cologne, Hanover, Stuttgart and several smaller cities rather than one single hub. Claneo and Peak Ace lead the local assessment. Buyers can compare specialists in enterprise SEO, international search, content and technical delivery, with German-language expertise and multi-market European programs both well represented.
The service brief
Ask every shortlisted agency to show recent ecommerce work that resembles your site, market and internal delivery model. Confirm which recommendations the agency will implement, which require your team and how success will be measured.
The commercial comparison
The shortlist contains 0 in $, 3 in $$, 0 in $$$. Treat the bands as a starting point for scoping, not a quality scale. Use one written brief so team seniority, included work, contract length and reporting can be compared fairly.