The local market
Barcelona and Madrid lead Spain’s agency market in this edition, with Alicante, Córdoba and Montpellier also represented. iSocialWeb ranks first locally. Spanish-language search, eCommerce and international programs feature strongly, and several agencies are equipped to work across both Spain and wider European or Latin American audiences.
The service brief
Ask every shortlisted agency to show recent technical seo work that resembles your site, market and internal delivery model. Confirm which recommendations the agency will implement, which require your team and how success will be measured.
The commercial comparison
The shortlist contains 0 in $, 2 in $$, 1 in $$$. Treat the bands as a starting point for scoping, not a quality scale. Use one written brief so team seniority, included work, contract length and reporting can be compared fairly.