The local market
Milan, Rome, Verona, Padua and Reggio Emilia all appear in Italy’s 2026 shortlist. NetStrategy leads, followed by Studio Cappello and Webranking. Italian-language search and regional commercial differences reward local market knowledge, while larger brands may need eCommerce, analytics and international SEO capabilities that extend across the EU.
The service brief
Ask every shortlisted agency to show recent enterprise seo work that resembles your site, market and internal delivery model. Confirm which recommendations the agency will implement, which require your team and how success will be measured.
The commercial comparison
The shortlist contains 0 in $, 0 in $$, 5 in $$$. Treat the bands as a starting point for scoping, not a quality scale. Use one written brief so team seniority, included work, contract length and reporting can be compared fairly.