The local market
Canada’s listed agencies are concentrated in Toronto and Vancouver, with additional representation from Ottawa and Calgary. Search Engine People ranks first locally, followed by seoplus+ and BlueHat Marketing. Buyers often balance English-language North American reach with regional and bilingual requirements, making technical depth, local SEO and cross-border experience useful comparison points.
The service brief
Ask every shortlisted agency to show recent local seo work that resembles your site, market and internal delivery model. Confirm which recommendations the agency will implement, which require your team and how success will be measured.
The commercial comparison
The shortlist contains 1 in $, 4 in $$, 0 in $$$. Treat the bands as a starting point for scoping, not a quality scale. Use one written brief so team seniority, included work, contract length and reporting can be compared fairly.