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Decision tool

Compare agencies side by side.

Use the same editorial signals to compare fit. Validate pricing, staffing and current case evidence directly before appointing an agency.

Compare each agency against the same brief

A service list or directory position cannot decide the appointment for you. Ask each team for relevant client work, a named delivery team and a quote for the same scope.

Build your agency brief
Agency
Insight OnlineView profile
Good Oil MarketingView profile
Global rank
#125
#123
Client rating
No sourced rating recorded
No sourced rating recorded
Other awards
No award records added yet
No award records added yet
Location
Auckland, New Zealand
Tauranga, New Zealand
Specialisations
SEOAnalyticsGrowth
Local SEOSEOGrowth
AI SEO
Supporting capability
Supporting capability
SEO
Strong
Strong
Evidence
1 source
1 source
Best client fit
Mid-market
Growth
Price band
$$
$$
Best for
Insight Online is best suited to mid-market organisations prioritising SEO, with Analytics and Growth also represented in its public offer.
Good Oil Marketing is best suited to growth organisations prioritising Local SEO, with SEO and Growth also represented in its public offer.

Insight Online

Global rank #125 · Auckland, New Zealand

Specialisations
SEOAnalyticsGrowth
Client rating
No sourced rating recorded
Client fit
Mid-market
Price band
$$
AI SEO
Supporting capability
Evidence
1 source

Good Oil Marketing

Global rank #123 · Tauranga, New Zealand

Specialisations
Local SEOSEOGrowth
Client rating
No sourced rating recorded
Client fit
Growth
Price band
$$
AI SEO
Supporting capability
Evidence
1 source