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Agency comparison

SIXGUN vs Sparro

SIXGUN and Sparro both list Technical SEO and AI search. Compare their published work, delivery model and fit for your brief. SIXGUN is based in Melbourne and Sparro in Sydney, both in Australia.

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SIXGUN vs Sparro. Logos shown: SIXGUN, Sparro. Leading Search List.
SIXGUN vs Sparro · Leading Search List

At a glance

Side-by-side comparison

Comparison of SIXGUN and Sparro
MetricSIXGUNSparro
Global rank#22#19
LocationMelbourne, AustraliaSydney, Australia
Primary specialisationSEOEnterprise SEO
Other servicesContent, Digital PR and Technical SEOGrowth, eCommerce and Technical SEO
Technical SEOStrongLeading
AI-search positionListed serviceListed service
ImplementationImplementation supportImplementation support
Strategic breadthBroadBroad
Public evidence5 sources4 sources
Client fitMid-marketEnterprise
Price band$$$$$

Global rank #22

SIXGUN

Location
Melbourne, Australia
Primary service
SEO
Client fit
Mid-market
Price band
$$
Technical SEO
Strong
AI search
Listed service
Implementation
Implementation support
Evidence
5 sources
Visit SIXGUN

Global rank #19

Sparro

Location
Sydney, Australia
Primary service
Enterprise SEO
Client fit
Enterprise
Price band
$$$
Technical SEO
Leading
AI search
Listed service
Implementation
Implementation support
Evidence
4 sources
Visit Sparro

Service and delivery

How the agencies differ

Listed capabilities

SIXGUN: The Peter Sheppard case study describes technical implementation, copywriting, link building and analytics changes within a multi-channel engagement. Its service offer also includes local, international and enterprise SEO.

Sparro: Its published earned-media offer includes technical SEO, migrations, AI search, UX and conversion optimisation. The Estée Lauder example also shows an explicit division of responsibilities between agency optimisation, client developers and a feed-management partner.

Client model and sources

SIXGUN is classified for mid-market organisations at $$. Sparro is classified for enterprise organisations at $$$. The bands are relative positions within this directory, not fee quotes or quality scores.

SIXGUN publishes “McKean McGregor”; Sparro publishes “Estée Lauder product-feed optimisation”. Both are agency-published sources. 5 public sources support the SIXGUN profile; 4 support Sparro. Both appear in the Australia country ranking.

The published dataset does not contain live availability, named project teams, contract terms or proposal-level scope for either agency.

Strongest fit

Where each agency stands out

SIXGUN

Retailers and service organisations that need SEO implementation, content and measurement, with paid acquisition available alongside search.

SIXGUN profile
Sparro

Larger retail and marketing teams coordinating search, product feeds, media investment and external technology partners.

Sparro profile

Frequently asked questions

SIXGUN and Sparro

Which agency ranks higher: SIXGUN or Sparro?

Sparro ranks higher at #19 globally; SIXGUN is #22.

How do SIXGUN and Sparro compare on price?

SIXGUN is placed in the $$ relative price band and Sparro in the $$$ band. The symbols are directory comparison bands, not quotations.

What services do both agencies list?

Technical SEO and AI search appear in both profiles.

Explore the evidence behind this comparison.

SIXGUN reviewSparro reviewBest agencies in AustraliaTechnical SEO agenciesAI search agencies

Data checked 10 September 2026. Price bands are relative, not quotations.