Global rank #118
Pure SEO
- Location
- Auckland, New Zealand
- Primary service
- Enterprise SEO
- Client fit
- Enterprise
- Price band
- $$$
- Technical SEO
- Leading
- AI search
- Supporting capability
- Implementation
- Strategy-led
- Evidence
- 1 source
Agency comparison · 2026Agency comparison
Pure SEO vs Reason
Pure SEO and Reason are both credible shortlist options, but they fit different briefs. Pure SEO is ranked #118 globally and is strongest for enterprise seo, while Reason is ranked #120 and leads with technical seo. Both are based in Auckland, New Zealand, so location is unlikely to decide the choice. The better fit depends on the services, client model and engagement band your brief requires.
At a glance
Side-by-side comparison
| Metric | Pure SEO | Reason |
|---|---|---|
| Global rank | #118 | #120 |
| Location | Auckland, New Zealand | Auckland, New Zealand |
| Primary specialisation | Enterprise SEO | Technical SEO |
| Other services | Content and Growth | Growth and Content |
| Technical SEO | Leading | Leading |
| AI-search position | Supporting capability | Supporting capability |
| Implementation | Strategy-led | Implementation support |
| Strategic breadth | Broad | Focused |
| Public evidence | 1 source | 1 source |
| Client fit | Enterprise | Mid-market |
| Price band | $$$ | $$ |
Global rank #120
Reason
- Location
- Auckland, New Zealand
- Primary service
- Technical SEO
- Client fit
- Mid-market
- Price band
- $$
- Technical SEO
- Leading
- AI search
- Supporting capability
- Implementation
- Implementation support
- Evidence
- 1 source
Detailed comparison
How the agencies differ
Capabilities and focus
The two agencies overlap across Content and Growth, which makes a direct comparison useful. Pure SEO is assessed as established for AI SEO and leading for established SEO work. Its distinctive listed capabilities include Enterprise SEO. Reason is assessed as established for AI SEO and leading for SEO, with Technical SEO helping to distinguish its offer. These labels compare the range and public evidence visible during the August 2026 assessment; they are not guarantees of a particular ranking, citation or commercial outcome. Buyers should ask each agency to show recent work that matches the technical environment, market and search problem in the brief.
Working model and evidence
Pure SEO is listed for enterprise organisations in the $$$ engagement band. Reason is listed for mid-market organisations in the $$ band. These are relative comparison bands rather than quotations, and a higher band is not a quality score. Scope, senior involvement, contract length and implementation support can all change the real cost.
Leading Search List reviewed 1 public source for Pure SEO and 1 for Reason. The evidence supports an editorial comparison, but it does not replace buyer due diligence. Because both agencies are listed in New Zealand, team fit and delivery model may matter more than location.
Ask both agencies to price the same written scope. Request a named delivery team, a ninety-day plan, reporting examples and two case studies that resemble your organisation. For AI SEO, ask how visibility is measured across Google AI Overviews, ChatGPT, Gemini and Perplexity, and how that work connects to technical SEO, authority and useful content.
Choosing between them
Which agency fits your brief?
Choose Pure SEO when enterprise seo is central to the brief, the enterprise client model fits your organisation and its Enterprise SEO capabilities are more relevant to the work ahead.
Read the Pure SEO reviewChoose Reason when technical seo is the priority, its mid-market delivery model is the better match and you need more emphasis on Technical SEO.
Read the Reason reviewFrequently asked questions
What buyers ask about Pure SEO and Reason
Is Pure SEO better than Reason?
Pure SEO is ranked #118 globally and Reason is ranked #120, but the higher-ranked agency is not automatically the better fit for every brief. Compare their primary services, client fit, evidence and proposed delivery team against the same written requirements.
What do Pure SEO and Reason cost?
Pure SEO is placed in the $$$ relative price band and Reason in the $$ band. These symbols are comparison guides, not quotations. Confirm current fees, minimum engagement, currency and included services directly with each agency.
Explore the evidence behind this comparison.
Comparison checked 10 September 2026. Rankings, service information and price bands reflect the 2026 assessment. Confirm scope, availability and current fees directly with each agency.