Global rank #126
Firefly Digital
- Location
- Auckland, New Zealand
- Primary service
- SEO
- Client fit
- Mid-market
- Price band
- $$
- Technical SEO
- Strong
- AI search
- Supporting capability
- Implementation
- Implementation support
- Evidence
- 1 source
Agency comparison
Firefly Digital vs Insight Online
Firefly Digital and Insight Online both list SEO and Growth. Compare their published work, delivery model and fit for your brief. Both are based in Auckland, New Zealand.
At a glance
Side-by-side comparison
| Metric | Firefly Digital | Insight Online |
|---|---|---|
| Global rank | #126 | #125 |
| Location | Auckland, New Zealand | Auckland, New Zealand |
| Primary specialisation | SEO | SEO |
| Other services | Growth and eCommerce | Analytics and Growth |
| Technical SEO | Strong | Strong |
| AI-search position | Supporting capability | Supporting capability |
| Implementation | Implementation support | Strategy-led |
| Strategic breadth | Focused | Focused |
| Public evidence | 1 source | 1 source |
| Client fit | Mid-market | Mid-market |
| Price band | $$ | $$ |
Global rank #125
Insight Online
- Location
- Auckland, New Zealand
- Primary service
- SEO
- Client fit
- Mid-market
- Price band
- $$
- Technical SEO
- Strong
- AI search
- Supporting capability
- Implementation
- Strategy-led
- Evidence
- 1 source
Service and delivery
How the agencies differ
Listed capabilities
Firefly Digital lists eCommerce. Check relevant client work and the proposed team for these services.
Insight Online lists Analytics. Check relevant client work and the proposed team for these services.
Client model and sources
Firefly Digital is classified for mid-market organisations at $$. Insight Online is classified for mid-market organisations at $$. The bands are relative positions within this directory, not fee quotes or quality scores.
1 public source supports the Firefly Digital profile; 1 supports Insight Online. Both appear in the New Zealand country ranking.
The published dataset does not contain live availability, named project teams, contract terms or proposal-level scope for either agency.
Strongest fit
Where each agency stands out
Consider Firefly Digital for a brief centred on eCommerce. Confirm the scope, delivery team and fees directly.
Firefly Digital profileConsider Insight Online for a brief centred on Analytics. Confirm the scope, delivery team and fees directly.
Insight Online profileFrequently asked questions
Firefly Digital and Insight Online
Which agency ranks higher: Firefly Digital or Insight Online?
Insight Online ranks higher at #125 globally; Firefly Digital is #126.
How do Firefly Digital and Insight Online compare on price?
Firefly Digital is placed in the $$ relative price band and Insight Online in the $$ band. The symbols are directory comparison bands, not quotations.
What services do both agencies list?
SEO and Growth appear in both profiles.
Explore the evidence behind this comparison.
Data checked 10 September 2026. Price bands are relative, not quotations.