Agency comparison

DEPT® vs Sparro

DEPT® and Sparro are both credible shortlist options, but they fit different briefs. DEPT® is ranked #11 globally and is strongest for enterprise seo, while Sparro is ranked #19 and leads with enterprise seo. DEPT® is based in Amsterdam, Netherlands; Sparro is based in Sydney, Australia. The better fit depends on the services, client model and engagement band your brief requires.

Visit DEPT® Visit Sparro

At a glance

Side-by-side comparison

Comparison of DEPT® and Sparro
Metric	DEPT®	Sparro
Global rank	#11	#19
Location	Amsterdam, Netherlands	Sydney, Australia
Specialisations	Enterprise SEO, AI search, Digital experience	Enterprise SEO, Growth, eCommerce
AI SEO capability	Strong	Established
SEO capability	Leading	Leading
Public evidence	2 sources reviewed	1 source reviewed
Client fit	Enterprise	Enterprise
Price band	$$$	$$$
Best suited to	DEPT® is best matched to enterprise organisations where AI search carries the strategy.	Sparro fits enterprise buyers who need enterprise SEO and eCommerce from one bench.
Considerations	DEPT® is less suited to early-stage companies without enterprise structures in place.	Sparro is less suited to service businesses without a catalogue to optimise.

Detailed comparison

How the agencies differ

Capabilities and focus

The two agencies overlap across Enterprise SEO, which makes a direct comparison useful. DEPT® is assessed as strong for AI SEO and leading for established SEO work. Its distinctive listed capabilities include AI search, Digital experience. Sparro is assessed as established for AI SEO and leading for SEO, with Growth, eCommerce helping to distinguish its offer. These labels compare the range and public evidence visible during the August 2026 assessment; they are not guarantees of a particular ranking, citation or commercial outcome. Buyers should ask each agency to show recent work that matches the technical environment, market and search problem in the brief.

Working model and engagement

DEPT® is listed for enterprise organisations in the $$$ engagement band. Sparro is listed for enterprise organisations in the $$$ band. The dollar symbols are relative comparison bands rather than quoted fees, and a higher band is not a quality score. Scope, senior involvement, location, contract length and implementation support can all change the real cost. For an international shortlist, buyers should also confirm time-zone coverage, local-language capability and who will be responsible for implementation. Ask both agencies to price the same written scope so that retainers, projects and optional work can be compared on a like-for-like basis.

Evidence and expected output

Leading Search List reviewed 2 public sources for DEPT® and 1 for Sparro. That evidence supports an editorial comparison, but it does not replace buyer due diligence. DEPT® and Sparro have different stated buyer fits. Before appointing either agency, request a named delivery team, a ninety-day plan, reporting examples and two case studies that resemble your organisation. For AI SEO, ask how the agency measures visibility in Google AI Overviews, ChatGPT, Gemini and Perplexity without separating that work from technical SEO, authority and useful content. The strongest proposal should connect outputs to a commercial objective and state which recommendations the agency will implement itself.

Choosing between them

Which agency fits your brief?

Choose DEPT® if…

Choose DEPT® when enterprise seo is central to the brief, the enterprise client model fits your organisation and its AI search, Digital experience capabilities are more relevant to the work ahead.

Read the DEPT® review

Choose Sparro if…

Choose Sparro when enterprise seo is the priority, its enterprise delivery model is the better match and you need more emphasis on Growth, eCommerce.

Read the Sparro review

Frequently asked questions

What buyers ask about DEPT® and Sparro

Is DEPT® better than Sparro?

DEPT® is ranked #11 globally and Sparro is ranked #19, but the higher-ranked agency is not automatically the better fit for every brief. Compare their primary services, client fit, evidence and proposed delivery team against the same written requirements.

What do DEPT® and Sparro cost?

DEPT® is placed in the $$$ relative price band and Sparro in the $$$ band. These symbols are comparison guides, not quotations. Confirm current fees, minimum engagement, currency and included services directly with each agency.

Explore the evidence behind this comparison.

DEPT® review Sparro review Enterprise SEO agencies

Comparison checked 26 August 2026. Rankings, service information and price bands reflect the 2026 assessment. Confirm scope, availability and current fees directly with each agency.