Global rank #11
DEPT®
- Location
- Amsterdam, Netherlands
- Primary service
- Enterprise SEO
- Client fit
- Enterprise
- Price band
- $$$
- Technical SEO
- Leading
- AI search
- Listed service
- Implementation
- Integrated delivery
- Evidence
- 4 sources
Agency comparison
DEPT® vs Sparro
DEPT® and Sparro both list Enterprise SEO, AI search and Analytics. Compare their published work, delivery model and fit for your brief. DEPT® is based in Amsterdam, Netherlands; Sparro is based in Sydney, Australia.
At a glance
Side-by-side comparison
| Metric | DEPT® | Sparro |
|---|---|---|
| Global rank | #11 | #19 |
| Location | Amsterdam, Netherlands | Sydney, Australia |
| Primary specialisation | Enterprise SEO | Enterprise SEO |
| Other services | AI search, Digital experience and Analytics | Growth, eCommerce and Technical SEO |
| Technical SEO | Leading | Leading |
| AI-search position | Listed service | Listed service |
| Implementation | Integrated delivery | Implementation support |
| Strategic breadth | Broad | Broad |
| Public evidence | 4 sources | 4 sources |
| Client fit | Enterprise | Enterprise |
| Price band | $$$ | $$$ |
Global rank #19
Sparro
- Location
- Sydney, Australia
- Primary service
- Enterprise SEO
- Client fit
- Enterprise
- Price band
- $$$
- Technical SEO
- Leading
- AI search
- Listed service
- Implementation
- Implementation support
- Evidence
- 4 sources
Service and delivery
How the agencies differ
Listed capabilities
DEPT®: The Adobe example combines prompt research, analytics configuration, technical remediation and content optimisation. It separates brand visibility, citations, AI referrals and agent activity, which is useful for buyers defining an enterprise measurement brief.
Sparro: Its published earned-media offer includes technical SEO, migrations, AI search, UX and conversion optimisation. The Estée Lauder example also shows an explicit division of responsibilities between agency optimisation, client developers and a feed-management partner.
Client model and sources
DEPT® is classified for enterprise organisations at $$$. Sparro is classified for enterprise organisations at $$$. The bands are relative positions within this directory, not fee quotes or quality scores.
DEPT® publishes “AI-search delivery on an Adobe website”; Sparro publishes “Estée Lauder product-feed optimisation”. Both are agency-published sources. 4 public sources support the DEPT® profile; 4 support Sparro. The agencies appear in different country rankings.
The published dataset does not contain live availability, named project teams, contract terms or proposal-level scope for either agency.
Strongest fit
Where each agency stands out
Larger organisations that need SEO and AI-search work integrated with enterprise platforms, analytics and several internal teams.
DEPT® profileLarger retail and marketing teams coordinating search, product feeds, media investment and external technology partners.
Sparro profileFrequently asked questions
DEPT® and Sparro
Which agency ranks higher: DEPT® or Sparro?
DEPT® ranks higher at #11 globally; Sparro is #19.
How do DEPT® and Sparro compare on price?
DEPT® is placed in the $$$ relative price band and Sparro in the $$$ band. The symbols are directory comparison bands, not quotations.
What services do both agencies list?
Enterprise SEO, AI search and Analytics appear in both profiles.
Explore the evidence behind this comparison.
Data checked 10 September 2026. Price bands are relative, not quotations.