Global rank #21
Clearwater Agency
- Location
- Melbourne, Australia
- Primary service
- Enterprise SEO
- Client fit
- Enterprise
- Price band
- $$$
- Technical SEO
- Leading
- AI search
- Listed service
- Implementation
- Implementation support
- Evidence
- 4 sources
Agency comparison
Clearwater Agency vs Sparro
Clearwater Agency and Sparro both list Enterprise SEO, Growth and AI search. Compare their published work, delivery model and fit for your brief. Clearwater Agency is based in Melbourne and Sparro in Sydney, both in Australia.
At a glance
Side-by-side comparison
| Metric | Clearwater Agency | Sparro |
|---|---|---|
| Global rank | #21 | #19 |
| Location | Melbourne, Australia | Sydney, Australia |
| Primary specialisation | Enterprise SEO | Enterprise SEO |
| Other services | Growth, AI search and Local SEO | Growth, eCommerce and Technical SEO |
| Technical SEO | Leading | Leading |
| AI-search position | Listed service | Listed service |
| Implementation | Implementation support | Implementation support |
| Strategic breadth | Broad | Broad |
| Public evidence | 4 sources | 4 sources |
| Client fit | Enterprise | Enterprise |
| Price band | $$$ | $$$ |
Global rank #19
Sparro
- Location
- Sydney, Australia
- Primary service
- Enterprise SEO
- Client fit
- Enterprise
- Price band
- $$$
- Technical SEO
- Leading
- AI search
- Listed service
- Implementation
- Implementation support
- Evidence
- 4 sources
Service and delivery
How the agencies differ
Listed capabilities
Clearwater Agency: Its Urban Smile account describes location-page improvements, business-profile content, technical SEO and mobile UX work. The AI SEO service separately lists citation monitoring, entity work and technical crawl access.
Sparro: Its published earned-media offer includes technical SEO, migrations, AI search, UX and conversion optimisation. The Estée Lauder example also shows an explicit division of responsibilities between agency optimisation, client developers and a feed-management partner.
Client model and sources
Clearwater Agency is classified for enterprise organisations at $$$. Sparro is classified for enterprise organisations at $$$. The bands are relative positions within this directory, not fee quotes or quality scores.
Clearwater Agency publishes “Urban Smile”; Sparro publishes “Estée Lauder product-feed optimisation”. Both are agency-published sources. 4 public sources support the Clearwater Agency profile; 4 support Sparro. Both appear in the Australia country ranking.
The published dataset does not contain live availability, named project teams, contract terms or proposal-level scope for either agency.
Strongest fit
Where each agency stands out
Service businesses seeking local and AI-search visibility alongside paid acquisition, particularly where enquiries must become bookings.
Clearwater Agency profileLarger retail and marketing teams coordinating search, product feeds, media investment and external technology partners.
Sparro profileFrequently asked questions
Clearwater Agency and Sparro
Which agency ranks higher: Clearwater Agency or Sparro?
Sparro ranks higher at #19 globally; Clearwater Agency is #21.
How do Clearwater Agency and Sparro compare on price?
Clearwater Agency is placed in the $$$ relative price band and Sparro in the $$$ band. The symbols are directory comparison bands, not quotations.
What services do both agencies list?
Enterprise SEO, Growth, AI search and Technical SEO appear in both profiles.
Explore the evidence behind this comparison.
Data checked 10 September 2026. Price bands are relative, not quotations.