Agency comparison

Chili vs Gear SEO

Chili and Gear SEO are both credible shortlist options, but they fit different briefs. Chili is ranked #34 globally and is strongest for seo, while Gear SEO is ranked #33 and leads with technical seo. Both are based in São Paulo, Brazil, so location is unlikely to decide the choice. The better fit depends on the services, client model and engagement band your brief requires.

Visit Chili Visit Gear SEO

At a glance

Side-by-side comparison

Comparison of Chili and Gear SEO
Metric	Chili	Gear SEO
Global rank	#34	#33
Location	São Paulo, Brazil	São Paulo, Brazil
Specialisations	SEO, Growth, Content	Technical SEO, Enterprise SEO, Analytics
AI SEO capability	Established	Established
SEO capability	Strong	Leading
Public evidence	1 source reviewed	1 source reviewed
Client fit	Mid-market	Enterprise
Price band	$$	$$$
Best suited to	Chili is best matched to mid-market organisations where content strategy carries the strategy.	Gear SEO is best suited to enterprise programs anchored in technical SEO, with enterprise SEO in support.
Considerations	Chili is less suited to complex multi-region programs better matched to larger shops.	Gear SEO is less suited to brands after content volume rather than engineering-led search.

Detailed comparison

How the agencies differ

Capabilities and focus

The two agencies overlap across their broader search briefs, which makes a direct comparison useful. Chili is assessed as established for AI SEO and strong for established SEO work. Its distinctive listed capabilities include SEO, Growth, Content. Gear SEO is assessed as established for AI SEO and leading for SEO, with Technical SEO, Enterprise SEO, Analytics helping to distinguish its offer. These labels compare the range and public evidence visible during the August 2026 assessment; they are not guarantees of a particular ranking, citation or commercial outcome. Buyers should ask each agency to show recent work that matches the technical environment, market and search problem in the brief.

Working model and engagement

Chili is listed for mid-market organisations in the $$ engagement band. Gear SEO is listed for enterprise organisations in the $$$ band. The dollar symbols are relative comparison bands rather than quoted fees, and a higher band is not a quality score. Scope, senior involvement, location, contract length and implementation support can all change the real cost. Because both agencies are listed in Brazil, buyers can concentrate on delivery model and team fit rather than comparing two entirely different market contexts. Ask both agencies to price the same written scope so that retainers, projects and optional work can be compared on a like-for-like basis.

Evidence and expected output

Leading Search List reviewed 1 public source for Chili and 1 for Gear SEO. That evidence supports an editorial comparison, but it does not replace buyer due diligence. Chili and Gear SEO have different stated buyer fits. Before appointing either agency, request a named delivery team, a ninety-day plan, reporting examples and two case studies that resemble your organisation. For AI SEO, ask how the agency measures visibility in Google AI Overviews, ChatGPT, Gemini and Perplexity without separating that work from technical SEO, authority and useful content. The strongest proposal should connect outputs to a commercial objective and state which recommendations the agency will implement itself.

Choosing between them

Which agency fits your brief?

Choose Chili if…

Choose Chili when seo is central to the brief, the mid-market client model fits your organisation and its SEO, Growth, Content capabilities are more relevant to the work ahead.

Read the Chili review

Choose Gear SEO if…

Choose Gear SEO when technical seo is the priority, its enterprise delivery model is the better match and you need more emphasis on Technical SEO, Enterprise SEO, Analytics.

Read the Gear SEO review

Frequently asked questions

What buyers ask about Chili and Gear SEO

Is Chili better than Gear SEO?

Chili is ranked #34 globally and Gear SEO is ranked #33, but the higher-ranked agency is not automatically the better fit for every brief. Compare their primary services, client fit, evidence and proposed delivery team against the same written requirements.

What do Chili and Gear SEO cost?

Chili is placed in the $$ relative price band and Gear SEO in the $$$ band. These symbols are comparison guides, not quotations. Confirm current fees, minimum engagement, currency and included services directly with each agency.

Explore the evidence behind this comparison.

Chili review Gear SEO review Best agencies in Brazil

Comparison checked 26 August 2026. Rankings, service information and price bands reflect the 2026 assessment. Confirm scope, availability and current fees directly with each agency.