Brand strategy
Published appointments and brand projects show work on creative platforms and positioning. Ask which strategic decisions will be made with your team and what audience or cultural research will support them.
View service evidence ↗
Unranked agency
The Secret Little Agency
The Secret Little Agency is a Singapore creative company whose published work includes regional campaigns, brand identity and integrated communications. Its news page describes a Singapore-led Simmons remit across multiple channels and markets, alongside work for organisations such as IKEA and Star Alliance. The agency also describes relationships with specialist research, design and cultural practices. Buyers should establish which capabilities are included in their team and how a regional idea will be adapted and delivered locally.
Singapore, Singapore
Best suited to
Businesses planning a Singapore-led brand or integrated campaign with broader regional ambitions.
Added after the 2026 ranking closed, with no ranking position, capability score or award.
Company and local profiles
The Maps link is for finding the office, not a verified Business profile. Links checked . External profiles and reviews are maintained by their respective platforms.
Client feedback
Ratings and reviews
We have not yet recorded a sourced client rating for The Secret Little Agency. Send a review source.
Services and delivery
Singapore base confirmed by official agency descriptions and company profile. No current street address is asserted.
For a Singapore-led regional engagement, agree the markets, languages and channel plan at the start, with budget allocated separately for local adaptation and production. Identify how the core agency and specialist partners will work together and which entity is accountable for delivery. Ask for approval milestones, usage rights and a measurement plan tied to the brief. Minimum fees, retainer terms and current capacity were not recorded.
Creative campaigns
The Simmons appointment describes a Singapore-led remit across integrated channels and regional markets. Specify the initial launch markets and the adaptation process, rather than assuming one concept can be used unchanged everywhere.
View service evidence ↗Design
The agency describes design work with its sister practice Anak, including the Singpass identity and user experience. Confirm the named design team and exactly which identity, interface and implementation deliverables are included.
View service evidence ↗Integrated communications
The published work connects ideas with launches and wider communication programmes. Its specialist relationships include cultural research and experiential practices; verify which contributors are contracted for your brief and who coordinates delivery.
View service evidence ↗Published work: IKEA: RESTEN bag
The agency’s news page describes developing the RESTEN bag with IKEA, adapting the familiar FRAKTA bag into an object that also functions as a pillow. The example connects a product idea with communication about rest. It demonstrates a tangible campaign execution; demand and publicity statements remain agency-reported.
Read the published work ↗Published by the agency. Results have not been independently verified.
Fit and limitations
The reviewed material includes appointments, news and selected projects. An appointment does not establish every service subsequently delivered or a continuing relationship. Verify local execution capacity and partner involvement for the countries included in your proposed scope.
Pricing and engagement
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.
Questions for your shortlist
- Which markets and languages are included in the proposed creative and production scope?
- Which work will be delivered by the core team versus specialist partners, and how will those responsibilities be managed?
Sources reviewed
3 public sources reviewed. Checked 10 October 2026. Added 10 October 2026.
Frequently asked questions
What does The Secret Little Agency do?
The Secret Little Agency is a Singapore creative company whose published work includes regional campaigns, brand identity and integrated communications. Its news page describes a Singapore-led Simmons remit across multiple channels and markets, alongside work for organisations such as IKEA and Star Alliance. The agency also describes relationships with specialist research, design and cultural practices. Buyers should establish which capabilities are included in their team and how a regional idea will be adapted and delivered locally.
Who is The Secret Little Agency best suited to?
Businesses planning a Singapore-led brand or integrated campaign with broader regional ambitions.
How is The Secret Little Agency priced?
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
How should I assess the proposed engagement?
For a Singapore-led regional engagement, agree the markets, languages and channel plan at the start, with budget allocated separately for local adaptation and production. Identify how the core agency and specialist partners will work together and which entity is accountable for delivery. Ask for approval milestones, usage rights and a measurement plan tied to the brief. Minimum fees, retainer terms and current capacity were not recorded.
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Considering The Secret Little Agency?
Discuss the brief, timing and delivery requirements directly with the agency.