R/GA Singapore is the local office of a global creative and technology company. Its official offer spans brand design, digital products and experiences, campaigns and content, CRM and venture innovation. The Singapore office publishes a local address and prospective-client lead, while the KFC Lucky Undie case provides a concrete Singapore campaign example. Buyers should establish whether a proposal is locally led and how global specialists, production, media and technology partners are contracted.
Singapore, Singapore
Best suited to
Brands in Singapore or Southeast Asia seeking a connected programme across identity, digital experience, campaign, content or customer relationships.
Added after the 2026 ranking closed, with no ranking position, capability score or award.
The Maps link is for finding the office, not a verified Business profile. Links checked . External profiles and reviews are maintained by their respective platforms.
Client feedback
Ratings and reviews
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Services and delivery
R/GA's official Singapore page lists MacDonald House, 40A Orchard Road, #05-01, Singapore 238838 and names a Singapore general manager for prospective clients.
Write one brief around the priority customer and commercial problem, then identify which of brand, product, campaign and CRM genuinely needs to change. Ask for a local-versus-global delivery map and a separate cost and responsibility schedule for research, creative, engineering, production, media, data and ongoing optimisation. For data or AI work, require privacy, security and model-governance review. Published sources did not establish standard fees, minimum engagements or current capacity.
Brand design
R/GA lists growth strategy, identity, foundations, systems, architecture and AI-enabled brand tools. Define whether the need is strategic repositioning, a design system or operational tooling, and require ownership and governance for any generated assets.
Capabilities include product strategy, commerce, experience design and development, web platforms, design systems and mobile products. Ask for a technical scope covering platforms, integrations, accessibility, analytics, security, maintenance and handover.
The agency publishes omnichannel strategy, social and influencer work, campaign systems, production and optimisation. Separate the core idea from channel adaptation, talent and usage rights, production, paid media and ongoing community management.
CRM strategy, journey mapping, segmentation, loyalty, personalisation and lifecycle marketing are named services. Buyers should confirm consent, data quality, platform implementation and measurement responsibilities before designing personalised communications.
R/GA Ventures lists consulting, technology scouting, pilots, studios and product incubation. Set investment and pilot criteria in advance, including ownership of prototypes, evaluation measures and what happens when a pilot does not progress.
R/GA's case study describes a Chinese New Year campaign created with a feng shui practitioner, combining the product idea, influencer activity and activation. The agency reports that the limited product sold out in 13 minutes and cites earned-PR and brand-affinity figures. The project is relevant evidence of culturally specific Singapore campaign work, but its results are agency-reported and not a basis for forecasting another campaign.
Published by the agency. Results have not been independently verified.
Fit and limitations
R/GA's global service catalogue is broader than evidence of what every local office delivers directly. The Singapore team may draw on a wider network or external suppliers. Case-study performance is selected and agency-reported; buyers should verify methodology, comparable experience and delivery responsibilities.
Pricing and engagement
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.
Questions for your shortlist
Which work will be led and produced by the Singapore office, and which specialists or suppliers will come from the wider R/GA or IPG network?
For a campaign comparable to KFC Lucky Undie, how would you separate cultural insight, creative idea, production, influencer management, media and measurement in the scope?
Sources reviewed
4 public sources reviewed. Checked 12 October 2026. Added 12 October 2026.
R/GA Singapore is the local office of a global creative and technology company. Its official offer spans brand design, digital products and experiences, campaigns and content, CRM and venture innovation. The Singapore office publishes a local address and prospective-client lead, while the KFC Lucky Undie case provides a concrete Singapore campaign example. Buyers should establish whether a proposal is locally led and how global specialists, production, media and technology partners are contracted.
Who is R/GA Singapore best suited to?
Brands in Singapore or Southeast Asia seeking a connected programme across identity, digital experience, campaign, content or customer relationships.
How is R/GA Singapore priced?
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
How should I assess the proposed engagement?
Write one brief around the priority customer and commercial problem, then identify which of brand, product, campaign and CRM genuinely needs to change. Ask for a local-versus-global delivery map and a separate cost and responsibility schedule for research, creative, engineering, production, media, data and ongoing optimisation. For data or AI work, require privacy, security and model-governance review. Published sources did not establish standard fees, minimum engagements or current capacity.
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