Unranked agency
Pentagram is an independently owned multidisciplinary design studio whose New York partners work across strategy, identity, digital experiences, packaging, products, exhibitions, environments and communications. Its partner-led structure means a practising designer serves as a primary client contact, but buyers should still confirm the proposed partner's availability and the production team behind the work. The Scenario project documents a bilingual identity and website for a Chinese textile company.
New York, United States
Organisations seeking a partner-led identity or design programme that may extend across digital, physical and communications touchpoints.
Added after the 2026 ranking closed, with no ranking position, capability score or award.
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Pentagram's official contact page lists its New York office at 250 Park Avenue South, New York, NY 10003. The studio also has offices in London, Austin and Berlin; this profile uses New York.
Begin by selecting the relevant partner and agreeing their direct role, decision cadence and named project team. Build a deliverables matrix across strategy, identity, digital, packaging or environments, distinguishing concepts from production-ready assets. Confirm how specialist collaborators are appointed, who owns commissioned fonts, imagery and code, and what support follows handover. Standard fees, capacity and timelines were not established from the reviewed sources.
Pentagram lists strategy and positioning, naming, graphics and identity among its disciplines. Buyers should define the business decision the brand must support, the audiences to research and the practical applications required before approving an identity direction.
View service evidence ↗Websites, digital experiences and data-driven work form part of the published practice. Confirm whether the proposed scope includes research, UX, visual design, prototyping and production code, together with accessibility, content migration, hosting and maintenance.
View service evidence ↗The studio publishes packaging and industrial or product design capabilities. Specify the number of products and variants, required markets, mandatory information, prototyping, supplier liaison and responsibility for production-ready artwork.
View service evidence ↗Exhibitions, installations, signage and environmental graphics are named disciplines. Ask how concept design will connect to architecture, engineering, fabrication, accessibility, approvals and on-site delivery.
View service evidence ↗Advertising, communications, publications, motion and film are included in the studio's multidisciplinary offer. Separate the core campaign system from content production, media planning, talent rights and ongoing asset adaptation.
View service evidence ↗Pentagram's case study describes a New York-led identity and website for Scenario, a bespoke textile company in Keqiao, China. The team created a modular grid-based wordmark, matching custom Chinese characters, bilingual typography, print applications, a swatch book and a website. It is concrete evidence of extending one identity across languages, print, photography and digital use, without claiming a published commercial outcome.
Read the published work ↗Published by the agency. Results have not been independently verified.
Pentagram's capabilities span many disciplines, but individual partners have distinct practices and portfolios. Studio-wide capability does not establish that one team will deliver every discipline. Production, engineering, media and ongoing implementation should not be assumed unless the proposal names them.
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.
5 public sources reviewed. Checked 13 October 2026. Added 13 October 2026.
Pentagram is an independently owned multidisciplinary design studio whose New York partners work across strategy, identity, digital experiences, packaging, products, exhibitions, environments and communications. Its partner-led structure means a practising designer serves as a primary client contact, but buyers should still confirm the proposed partner's availability and the production team behind the work. The Scenario project documents a bilingual identity and website for a Chinese textile company.
Organisations seeking a partner-led identity or design programme that may extend across digital, physical and communications touchpoints.
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Begin by selecting the relevant partner and agreeing their direct role, decision cadence and named project team. Build a deliverables matrix across strategy, identity, digital, packaging or environments, distinguishing concepts from production-ready assets. Confirm how specialist collaborators are appointed, who owns commissioned fonts, imagery and code, and what support follows handover. Standard fees, capacity and timelines were not established from the reviewed sources.
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