Market research
Labbrand lists market-entry, positioning, customer-journey and brand-equity research. Ask how the sample, language groups and research methods will represent the consumers relevant to your market decision.
View service evidence ↗
Unranked agency
Labbrand
Labbrand is a brand consultancy headquartered in Shanghai, with a published offer spanning research, strategy, naming and design. Its Shanghai practice describes both helping international brands enter China and supporting Chinese businesses expanding abroad. Chinese naming and cultural research are particularly relevant points of comparison for an international brief. Buyers should distinguish creative naming from legal clearance and specify the markets, languages and consumer research needed before adopting an identity across borders.
Shanghai, China
Best suited to
Businesses entering China or taking a Chinese brand into international markets, particularly where naming and cultural interpretation are material decisions.
Added after the 2026 ranking closed, with no ranking position, capability score or award.
Company and local profiles
The Maps link is for finding the office, not a verified Business profile. Links checked . External profiles and reviews are maintained by their respective platforms.
Client feedback
Ratings and reviews
We have not yet recorded a sourced client rating for Labbrand. Send a review source.
Services and delivery
Shanghai is explicitly identified as headquarters on the official site. Office: Building 7, Unit 202, 50 Moganshan Road.
For China entry or international expansion, start by defining the markets, customer groups and languages that require research. Ask for a proposal separating research, strategy, naming and design, with decision gates between them. Confirm access to research findings, ownership of names and artwork, and responsibility for trademark applications. Verify the local implementation team and the level of ongoing support. Standard minimum fees were not recorded.
Brand strategy
Its strategy offer includes positioning, messaging, architecture and brand migration. For an international brief, specify which elements of the global brand are fixed and which can change to improve local understanding.
View service evidence ↗Brand naming
Labbrand publishes Chinese and alphabetic naming, linguistic checks and consumer testing. Establish the languages, trademark classes and jurisdictions that must be considered, and who is accountable for final legal clearance.
View service evidence ↗Brand design
The published design offer covers identity, packaging, communication and experiential work. Request deliverables that show how the chosen strategy and name will function across the actual customer touchpoints in scope.
View service evidence ↗International branding
Its consultancy describes work involving globalisation and localisation. Buyers should distinguish adaptation of an existing brand from a complete repositioning, with a clear decision process between headquarters and local market teams.
View service evidence ↗Published work: Airbnb: Chinese naming and identity
Labbrand’s Airbnb case study describes creating the Chinese name 爱彼迎 and integrating it with the brand’s visual signature. The account records collaboration between US and China teams and evaluation of naming alternatives. It illustrates localisation decisions, rather than proving ongoing commercial success or implying a current engagement.
Read the published work ↗Published by the agency. Results have not been independently verified.
Fit and limitations
Naming and localisation examples are agency-published. Consumer testing, linguistic screening and legal registration are different activities; confirm the scope of each directly. An appropriate name or identity does not by itself establish product-market fit or regulatory readiness.
Pricing and engagement
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.
Questions for your shortlist
- How will naming and brand concepts be tested with the relevant language groups and consumer segments?
- Which trademark screening, legal clearance and local market implementation responsibilities are included or handled by separate advisers?
Sources reviewed
9 public sources reviewed. Checked 10 October 2026. Added 10 October 2026.
- Shanghai headquarters and market remit ↗
- Capabilities and company information ↗
- Office locations ↗
- Company profile ↗
- Market research: service information ↗
- Brand strategy: service information ↗
- Brand naming: service information ↗
- International branding: service information ↗
- Airbnb: Chinese naming and identity ↗
Frequently asked questions
What does Labbrand do?
Labbrand is a brand consultancy headquartered in Shanghai, with a published offer spanning research, strategy, naming and design. Its Shanghai practice describes both helping international brands enter China and supporting Chinese businesses expanding abroad. Chinese naming and cultural research are particularly relevant points of comparison for an international brief. Buyers should distinguish creative naming from legal clearance and specify the markets, languages and consumer research needed before adopting an identity across borders.
Who is Labbrand best suited to?
Businesses entering China or taking a Chinese brand into international markets, particularly where naming and cultural interpretation are material decisions.
How is Labbrand priced?
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
How should I assess the proposed engagement?
For China entry or international expansion, start by defining the markets, customer groups and languages that require research. Ask for a proposal separating research, strategy, naming and design, with decision gates between them. Confirm access to research findings, ownership of names and artwork, and responsibility for trademark applications. Verify the local implementation team and the level of ongoing support. Standard minimum fees were not recorded.
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Considering Labbrand?
Discuss the brief, timing and delivery requirements directly with the agency.