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Unranked agency

Koto

Koto brings strategy, identity, digital design and campaigns into one published service offer. Its Tripadvisor case study shows an established brand being refreshed around traveller contributions while retaining recognisable assets. The official contact page lists a London studio and a Sydney studio, giving Australian buyers a practical point of contact for an international brief. Buyers should clarify the lead studio, technical implementation scope and how brand assets will be governed after launch.

London, United Kingdom

Best suited to

Organisations connecting a brand refresh with digital experiences and campaign applications across more than one market.

Added after the 2026 ranking closed, with no ranking position, capability score or award.

Company and local profiles

Links checked . External profiles and reviews are maintained by their respective platforms.

Client feedback

Ratings and reviews

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Services and delivery

London studio at 127–131 Great Suffolk Street is published on the official contact page, which also links its Google place listing. LinkedIn retains an older London address; the official contact page takes precedence. A Sydney studio is also listed.

Ask for a staged scope covering strategic decisions, identity development, digital applications and launch assets. Where existing recognition matters, agree what evidence would justify retaining or changing each element. Confirm the lead studio, meeting hours and ownership of final files, with separate allowances for localisation, production and technical implementation. For user-generated content, clarify permissions and asset handling. Standard fees and delivery times were not established from the reviewed pages and need confirmation in the proposal.

Brand strategy

Koto lists research, positioning, naming, portfolio strategy and product/UX strategy. Agree which strategic decisions the project must resolve and how customer evidence and leadership input will be reconciled before design starts.

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Brand identity

The identity offer includes visual, verbal, motion and sonic systems. A useful proposal should specify required languages, asset formats and everyday applications, as well as how the system will work without ongoing agency involvement.

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Digital design

Published capabilities include user experience, interface design, prototyping and design systems. Ask whether the engagement includes development and testing, and how components will be documented for the team responsible for implementation.

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Creative campaigns

Koto lists activations, product marketing, video, content and social assets. Define the campaign's relationship to the brand system, required channel versions and any external production or media responsibilities before comparing proposals.

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Published work: Tripadvisor: 2025 brand refresh

Koto's 2025 case study describes putting traveller photographs, stories and reviews at the centre of Tripadvisor's identity and applications. It retained distinctive features such as the review dots and owl while changing their expression. The published examples span product and marketing contexts, making this useful evidence of extending a familiar brand. The page does not establish independently verified financial returns.

Read the published work ↗

Published by the agency. Results have not been independently verified.

Fit and limitations

The service list describes available capabilities, not a promise that engineering, media buying or every production discipline is included. Case studies are selected agency accounts. A Sydney contact can support discussions but does not guarantee that work will be staffed or contracted in Australia.

Pricing and engagement

No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.

Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.

Questions for your shortlist

  • How would you test which existing brand assets to retain, as in the Tripadvisor refresh, before committing to a new identity?
  • Would London or Sydney lead our work, and does the digital scope include engineering and accessibility validation or design handover only?

Sources reviewed

4 public sources reviewed. Checked 11 October 2026. Added 11 October 2026.

Frequently asked questions

What does Koto do?

Koto brings strategy, identity, digital design and campaigns into one published service offer. Its Tripadvisor case study shows an established brand being refreshed around traveller contributions while retaining recognisable assets. The official contact page lists a London studio and a Sydney studio, giving Australian buyers a practical point of contact for an international brief. Buyers should clarify the lead studio, technical implementation scope and how brand assets will be governed after launch.

Who is Koto best suited to?

Organisations connecting a brand refresh with digital experiences and campaign applications across more than one market.

How is Koto priced?

No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.

How should I assess the proposed engagement?

Ask for a staged scope covering strategic decisions, identity development, digital applications and launch assets. Where existing recognition matters, agree what evidence would justify retaining or changing each element. Confirm the lead studio, meeting hours and ownership of final files, with separate allowances for localisation, production and technical implementation. For user-generated content, clarify permissions and asset handling. Standard fees and delivery times were not established from the reviewed pages and need confirmation in the proposal.

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Considering Koto?

Discuss the brief, timing and delivery requirements directly with the agency.
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