Brand strategy
Instrument lists brand strategy, architecture, naming and consumer research. For a repositioning, ask for the research decisions and brand architecture to be documented before identity concepts are approved.
View service evidence ↗
Unranked agency
Instrument
Instrument brings brand, product and marketing work into one digital design practice. Its published portfolio includes a Nike digital design system, an Oura shopping experience and brand work for Electronic Arts and ServiceNow. That combination gives buyers a useful starting point when a repositioning also needs to reach a website or product. The important procurement distinction is which parts of strategy, design, development and ongoing operation sit inside the proposed engagement.
Portland, United States
Best suited to
Brands seeking a connected identity, website and digital product experience, with a clear implementation scope.
Added after the 2026 ranking closed, with no ranking position, capability score or award.
Company and local profiles
Links checked . External profiles and reviews are maintained by their respective platforms.
Client feedback
Ratings and reviews
We have not yet recorded a sourced client rating for Instrument. Send a review source.
Services and delivery
Portland office verified on the agency contact page; New York office also listed. This entry does not assert that every project is delivered from Portland.
For a combined brand and product brief, request separate deliverables for strategy, identity, interface design and implementation, with one person accountable for the connections between them. Agree the approval stages, accessibility expectations and ownership of source files and code. Verify the named team, meeting hours and support arrangements for an Australian client. Minimum fees and standard contract terms were not recorded in the material reviewed.
Brand design
Its brand offer includes visual identity, motion principles and design systems. A useful brief should specify the reusable components, brand guidelines and internal tools your team needs after launch.
View service evidence ↗Digital product design
The portfolio includes Oura and Eventbrite product work. Ask how customer research, interaction design and testing will be connected to a prioritised product roadmap and measurable acceptance criteria.
View service evidence ↗Web development
Website design and development are listed within the marketing practice, covering landing pages and editorial platforms. Establish the content model, integrations, migration responsibilities and maintenance arrangement before agreeing the delivery scope.
View service evidence ↗Creative campaigns
Instrument publishes integrated marketing, brand campaigns, production and channel-specific creative capabilities. Confirm whether the proposal includes campaign strategy, asset production, distribution and testing, or selected parts of that process.
View service evidence ↗Published work: Nike digital design system
Instrument describes working with Nike teams to create, document and implement a shared digital design system. The case study includes a flexible component library and work across Nike websites and applications. It illustrates coordination across a complex product portfolio; it does not establish a standard project duration or commercial outcome for another buyer.
Read the published work ↗Published by the agency. Results have not been independently verified.
Fit and limitations
The cited material is published by Instrument. Portfolio examples demonstrate described scope rather than independently verified results. Confirm the proposed development team and current availability; a broad service menu does not establish that every capability is included in your fee.
Pricing and engagement
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.
Questions for your shortlist
- Which product and website development responsibilities will your team own, and which remain with our engineers?
- How will the brand system be documented, tested and handed over for use across future products and campaigns?
Sources reviewed
7 public sources reviewed. Checked 10 October 2026. Added 10 October 2026.
Frequently asked questions
What does Instrument do?
Instrument brings brand, product and marketing work into one digital design practice. Its published portfolio includes a Nike digital design system, an Oura shopping experience and brand work for Electronic Arts and ServiceNow. That combination gives buyers a useful starting point when a repositioning also needs to reach a website or product. The important procurement distinction is which parts of strategy, design, development and ongoing operation sit inside the proposed engagement.
Who is Instrument best suited to?
Brands seeking a connected identity, website and digital product experience, with a clear implementation scope.
How is Instrument priced?
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
How should I assess the proposed engagement?
For a combined brand and product brief, request separate deliverables for strategy, identity, interface design and implementation, with one person accountable for the connections between them. Agree the approval stages, accessibility expectations and ownership of source files and code. Verify the named team, meeting hours and support arrangements for an Australian client. Minimum fees and standard contract terms were not recorded in the material reviewed.
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Considering Instrument?
Discuss the brief, timing and delivery requirements directly with the agency.