Unranked agency
Day One Agency combines creative strategy and storytelling with design, creator partnerships, public relations, experiential work and studio production. Its Chipotle Honey Chicken launch case documents a new social visual approach and creator activity. The official contact page lists a New York headquarters and offices in Los Angeles, Chicago and Portland. Buyers should agree how cultural relevance is translated into audience behaviour, and distinguish reported exposure from verified commercial impact.
New York, United States
Consumer brands seeking an integrated launch or ongoing cultural communications programme spanning social storytelling, creators, earned media and real-world experiences.
Added after the 2026 ranking closed, with no ranking position, capability score or award.
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The official contact page identifies New York HQ at 307 Seventh Avenue, Floor 21, New York NY 10001, alongside Los Angeles, Chicago and Portland offices. No verified Google Business link was established.
Provide the product or brand challenge, audience, market, launch dates and channels already covered by internal teams. Request a connected plan for strategy, narrative, design, creators, communications and production, identifying the office and named lead for each. Set response times and approval authority for culturally timely work, alongside legal and brand-safety review. Agree a measurement framework with baselines and separate paid, owned and earned reporting. Confirm rights, partner charges and the scope of ongoing community support. Standard fees and current capacity were not published in the reviewed sources.
Day One lists cultural insight-led creative strategy and a narrative team. Ask for an explicit audience hypothesis, supporting research and a story that can remain useful beyond a short-lived trend. Define how strategic recommendations will be validated before committing to production.
View service evidence ↗Design and a studio using in-house and networked creative partners are published capabilities. Set asset quantities, formats, accessibility requirements and approval rounds. Require clarity about external production suppliers, raw footage, working files and rights to reuse or adapt the finished material.
View service evidence ↗The agency describes programmes involving celebrities and niche creator voices. Buyers should specify audience fit, selection criteria, brand safety and disclosure requirements. Separate creator fees, production, licensing, paid amplification and exclusivity, with a process for replacing unavailable talent.
View service evidence ↗Public and media relations are part of the official offer. Agree the desired audience response and spokesperson preparation rather than treating a large impression estimate as the objective. Clarify pitching, monitoring, issues escalation and the limits of any earned-coverage commitment.
View service evidence ↗Experiential work is presented as offline storytelling and community connection. Establish event operations, permits, insurance, safety and partner responsibilities in the scope. Specify how participation and follow-on behaviour will be measured and who maintains consented audience data.
View service evidence ↗The agency describes changing Chipotle's social visual approach for the Honey Chicken launch, highlighting ingredients through owned content and creator channels. The case publishes engagement, impression and influencer-view figures, which are agency-reported exposure measures rather than independently verified sales outcomes. It is useful evidence of coordinated launch storytelling and content execution; it does not establish the incremental trial or profitability of the campaign.
Read the published work ↗Published by the agency. Results have not been independently verified.
A culturally focused communications brief is not the same as performance acquisition or enterprise product engineering. Those capabilities should not be assumed from a broad creative offer. Public cases are selected and agency-reported, and reach measures may overlap between channels. Confirm the proposed team's relevant market knowledge, partner dependence and ability to meet regulatory or reputational constraints.
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.
4 public sources reviewed. Checked 14 October 2026. Added 14 October 2026.
Day One Agency combines creative strategy and storytelling with design, creator partnerships, public relations, experiential work and studio production. Its Chipotle Honey Chicken launch case documents a new social visual approach and creator activity. The official contact page lists a New York headquarters and offices in Los Angeles, Chicago and Portland. Buyers should agree how cultural relevance is translated into audience behaviour, and distinguish reported exposure from verified commercial impact.
Consumer brands seeking an integrated launch or ongoing cultural communications programme spanning social storytelling, creators, earned media and real-world experiences.
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Provide the product or brand challenge, audience, market, launch dates and channels already covered by internal teams. Request a connected plan for strategy, narrative, design, creators, communications and production, identifying the office and named lead for each. Set response times and approval authority for culturally timely work, alongside legal and brand-safety review. Agree a measurement framework with baselines and separate paid, owned and earned reporting. Confirm rights, partner charges and the scope of ongoing community support. Standard fees and current capacity were not published in the reviewed sources.
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