Unranked agency
Anak is a Singapore brand and design practice with services spanning research, identity, digital and spatial expression, and organisational adoption. Its Brand SG case study documents a national brand evolution developed with Singapore's Ministry of Trade and Industry. The practice is part of The Secret Little Agency and Mother family, with campaign services explicitly presented in collaboration with those agencies. Buyers should establish which team contracts and delivers each part of an integrated brief.
Singapore, Singapore
Organisations developing or repositioning a brand across multiple audiences, including cultural, destination and public-facing programmes.
Added after the 2026 ranking closed, with no ranking position, capability score or award.
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Anak's official site identifies the operator as Anak Pte. Ltd. in Singapore; DesignSingapore's studio-tour listing also identifies a Singapore creative studio. A current visitor street address was not verified.
For a brand launch or transformation, agree the stakeholder map, research inputs and decision process before commissioning creative development. Ask for separate milestones for the strategic platform, identity and implementation, including required languages and public-facing applications. Where partner agencies contribute, require one accountable lead and a clear statement of contracting parties, costs and rights. Clarify what remains with internal teams after delivery. Standard pricing and current capacity were not established from the reviewed material.
Anak lists discovery, research, positioning, architecture and stakeholder management. For a complex organisation, establish which audiences are represented in research and how conflicting stakeholder priorities will be resolved before approving the central idea.
View service evidence ↗The practice publishes visual, verbal, motion and sonic identity capabilities. Define the required applications and language versions, with clear ownership and licensing for typography, sound and any commissioned imagery.
View service evidence ↗Digital, spatial and experience design are named services. Ask for relevant examples at the scale of your brief, and separate concept design from engineering, fabrication, accessibility testing and ongoing maintenance.
View service evidence ↗Anak includes organisational culture, brand platforms, implementation and employee engagement. Request a handover plan showing how staff will use the brand, who maintains the assets and what ongoing support is available.
View service evidence ↗Campaign development, communications planning and amplification are presented with TSLA and Mother globally. Buyers should clarify the delivery agency and team for each workstream, rather than assume all capabilities sit within Anak.
View service evidence ↗Anak's case study describes work with Singapore's Ministry of Trade and Industry on an evolved Brand SG identity. The project includes a sphere device, revised verbal expression, typography, motion and a digital experience aimed at international businesses. It demonstrates a coordinated identity across formats. The published account does not establish the programme's effect on investment decisions or economic outcomes.
Read the published work ↗Published by the agency. Results have not been independently verified.
Anak is separately branded but belongs to the TSLA and Mother family; buyers comparing it with The Secret Little Agency should account for that relationship. Published services and selected case studies do not confirm partner involvement, technical build scope or independent outcome measurement for a future project.
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.
6 public sources reviewed. Checked 11 October 2026. Added 11 October 2026.
Anak is a Singapore brand and design practice with services spanning research, identity, digital and spatial expression, and organisational adoption. Its Brand SG case study documents a national brand evolution developed with Singapore's Ministry of Trade and Industry. The practice is part of The Secret Little Agency and Mother family, with campaign services explicitly presented in collaboration with those agencies. Buyers should establish which team contracts and delivers each part of an integrated brief.
Organisations developing or repositioning a brand across multiple audiences, including cultural, destination and public-facing programmes.
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
For a brand launch or transformation, agree the stakeholder map, research inputs and decision process before commissioning creative development. Ask for separate milestones for the strategic platform, identity and implementation, including required languages and public-facing applications. Where partner agencies contribute, require one accountable lead and a clear statement of contracting parties, costs and rights. Clarify what remains with internal teams after delivery. Standard pricing and current capacity were not established from the reviewed material.
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