Unranked agency
AKQA London combines design, technology, brand and innovation capabilities within a global WPP agency. Its official expertise spans AI, digital products, storytelling, identity, creative technology, growth and physical environments. The SKIMS case documents product strategy, native application engineering, loyalty, accessibility, personalisation and performance work. Buyers should clarify the London team's direct role, the use of other AKQA companies and the operating responsibility for technology after launch.
London, United Kingdom
Large organisations developing a high-profile digital product or connected brand experience that requires design, engineering and creative capability.
Added after the 2026 ranking closed, with no ranking position, capability score or award.
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AKQA's official London page lists its studio at 1 St John's Lane, Clerkenwell, London EC1M 4BL and names the managing director for new business.
Translate the ambition into a product and operating brief covering users, commercial goals, existing technology, data, content, security and support. Ask for a delivery map naming the legal entity and team responsible for every discipline and any WPP or partner involvement. Define performance, accessibility and measurement criteria before build, plus ownership of code, models, design systems and data pipelines after launch. Standard pricing and current capacity were not published.
AKQA describes digital products and experiences as a digital-transformation capability. Buyers should define priority journeys, supported platforms, technical dependencies and measurable service outcomes before selecting features.
View service evidence ↗AI innovation and creative technology are named capabilities. Require a specific use case, data and model boundaries, human review, privacy and security controls, evaluation criteria and a plan for ongoing model or platform change.
View service evidence ↗The agency lists both storytelling and content and brand design and identity. Separate the strategic narrative and design system from production volumes, channel adaptation, talent rights and long-term governance.
View service evidence ↗Growth strategy and optimisation form part of the published offer. Establish baseline data, target metrics, experimentation authority and how improvements will be attributed across product, media and other commercial activity.
View service evidence ↗AKQA includes industrial and spatial design integrating sustainable principles and technology. Confirm architecture, engineering, fabrication, regulatory approval and facilities responsibilities rather than treating these as implicit in a design concept.
View service evidence ↗AKQA's case study describes designing and building SKIMS' first app, including product and UX strategy, native front- and back-end architecture, loyalty, a scalable design system, accessibility, content operations and personalisation. It provides detailed evidence of connected product design and engineering under peak demand. Published performance and rating figures are agency-reported and should be validated during procurement.
Read the published work ↗Published by the agency. Results have not been independently verified.
AKQA's global catalogue is broader than any single studio's direct capacity. A London-led engagement may involve other offices, WPP companies or partners. Case-study outcomes are selected and agency-reported; the proposed team's comparable experience and the technical support model require confirmation.
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Agree the named team, approval responsibilities, reporting timetable, usage rights and handover before commissioning work. These are procurement considerations, not confirmed contract terms.
4 public sources reviewed. Checked 13 October 2026. Added 13 October 2026.
AKQA London combines design, technology, brand and innovation capabilities within a global WPP agency. Its official expertise spans AI, digital products, storytelling, identity, creative technology, growth and physical environments. The SKIMS case documents product strategy, native application engineering, loyalty, accessibility, personalisation and performance work. Buyers should clarify the London team's direct role, the use of other AKQA companies and the operating responsibility for technology after launch.
Large organisations developing a high-profile digital product or connected brand experience that requires design, engineering and creative capability.
No verified retainer or rate is recorded in this profile. Ask for a scope-specific quote, including the billing currency, taxes, media spend, production costs and any local delivery partners.
Translate the ambition into a product and operating brief covering users, commercial goals, existing technology, data, content, security and support. Ask for a delivery map naming the legal entity and team responsible for every discipline and any WPP or partner involvement. Define performance, accessibility and measurement criteria before build, plus ownership of code, models, design systems and data pipelines after launch. Standard pricing and current capacity were not published.
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